A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist The first озктл chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants Формат: 17,5 см x 23,5 cм 2 edition Авторы John A Pearce Cornelis A De Kluyver.  В книге ЗвездныеИздательство: Prentice Hall, 2006 г Мягкая обложка, 176 стр ISBN 0-13-186136-0 Язык: Английский.