Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed You'll learn to analyze your current competitive озкчщ position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more.  Данная книга2005 г Твердый переплет, 234 стр ISBN 0471478555.