Branding isn't about getting prospects to choose you over the competition It's about getting them to see your product as the one and only solution to their problem An effective brand identity is trustworthy, superior, and memorable, immediately identifiable whether presented in a business card or on an elaborate website In this book, the follow-up озкун to the breakthrough "Branding USA" and highly successful "Branding USA No 2", forty cutting-edge design firms spotlight their best work in branding, advertising and promotion, with more than 500 full-color images and informative commentary "Branding USA No 3" showcases the remarkable work of the most creative minds in the branding business.  Серьги с2009 г Твердый переплет, 240 стр ISBN 1932026363.